Domain Authority What Is

Since moz s introduction of the da score many other domain authority scoring systems have.

Domain authority what is. Domain authority da is a search engine ranking score developed by moz that predicts how likely a website is to rank on search engine result pages serps. Domain authority da is a ranking metric that you can use to predict how well your website will rank on search engines. Domain authority is calculated. Domain authority da is an seo metric you can use to understand how your site is doing on search engine results pages serps and how it compares to competitors sites.

Let s get to it. In this article we ll discuss what domain authority is and why you want to have it. From google s perspective domain authority is like your website s reputation as a thought leader. A domain authority score ranges from one to 100 with higher scores corresponding to a greater ability to rank how to check your domain authority.

A focus on da can create frustration if the metric doesn t move even if everything you re doing is positively impacting rankings traffic and conversions. Domain authority is based on an exponential function meaning it s easier to raise your da from 1 to 2 than it is from 49 to 50. Following is a detailed guide in which you will learn what you need to know about domain authority including how to check your domain s authority score as well as some additional related terms which are what is domain authority. Then we ll share five strategies for improving your da.

Domain authority is a way of predicting how well a website will rank on search engines. You can find your domain authority da score through moz s link explorer tool. It s created by moz and assigns a score from 1 to 100. The official term and algorithmic score were invented by the good folks at moz.

The search engine uses your domain authority to make sure you can provide the highest quality content about your specific subject matter. A domain authority score ranges from one to 100 with higher scores corresponding to a greater ability to rank. So if your website has a high score it means it has a greater chance of performing well on search engine page results serps.